JT on EDM

Elana Anderson had a great post on direct marketing while I was on vacation -Next Generation Campaign Management.
She starts off with three great principles:

Listen to all information provided by customers and prospects — both explicit and implied.
Understand past and present information to determine the best possible marketing action.
Communicate in a compelling, timely, and relevant manner.

All of [...]

First session is Doug Neal from CSC on “New Aspirations for BPM - Green and Global”. Doug took us back to 2001 when BPM was new and reminded us that the driver was a need for change (that could not be supported by the ERP systems of the time). How we manage change has [...]

Well today was Earth Day - you knew that, I hope. I knew because last week I was at John Muir’s house with a wonderful group of 4th/5th graders doing a simulation of his period. So, in the spirit of Earth Day, how are Enterprise Decision Management and Smart (enough) Systems “green”?

If your marketing systems [...]

The second part of my response to Dave Wright’s comment is about the kind of business one can run after one adopts EDM. To do this, let’s predicate the discussion a company that has adopted Enterprise Decision Management as a core management principle, implemented the technology and development approaches that support it and had long [...]

Continuing my series on using EDM to manage in a recession, allocating resources effectively. In a recession resources are, almost always, constrained and so the proper and effective allocation of resources can be critical. Enterprise Decision Management, EDM, is particularly useful in allocating resources to customers. This plays out in a couple of key ways.
Firstly, [...]