JT on EDM

A reader sent me an interesting question after watching the ILOG seminar on scorecards and rules in which I participated earlier this week (recording of this rules and scorecards seminar is available). Here’s a summary of what he said:
One immediate comment I would have is that scorecarding seems to insert an extra unnecessary step. Rather [...]

I always enjoy reading David Raab’s work and his recent post on marketing software was no exception. In The Next Big Leap for Marketing Software he makes a number of great points and I particularly like the steps he lays out for getting people on board. I have blogged before about the value of using [...]

Dave Dixon wrote a nice post a little while ago - Why You Should Care About Shareholder Value - and I have been mulling writing a response. Dave works at Provisdom and has recently started a blog there (despite being a fairly new blog, he has already written some interesting posts so check it out [...]