Ed Garry of Oracle wrote a piece for Wall Street and Technology called Analytics Help Firms Turn Data Into Opportunity that I found last week. In it Ed talks about Real Time Decisioning platforms that “deliver both rules and predictive analytics to power solutions for real-time enterprise decision management”. Ed is, of course, correct though [...]

A: www.youtube.com/watch?v=1zDwIfSDQiE
(Falcon, by the way, is the name of Fair Isaac’s fraud detection product that combines a neural network - a form of predictive analytics - with business rules and dynamic profiles to make real-time decisions about credit card fraud).

One of my regular readers had a question today about Enterprise Decision Management and the Software Development Lifecycle - the EDMSDLC if you like. Here’s what he asked:
We do Business Rules in our approach… I guess one question would be, where does EDM fit in a typical SDLC? [company] does Requirements, we have a method [...]

Some time ago I saw an article that discussed the 8Ps (4 old, 4 new) of Marketing. It seemed to me that decision making, especially operational/transactional decision making is critical to most of these Ps. Here, then, is my summary of the 8Ps and why decisions, and decision management, matter.
4 Ps

Product
You might think that [...]

I just finished reading The Best Service is No Service: How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs and I can’t recommend it too highly.
This is a tremendous book laying out a systematic approach for better customer service. Predicated on the idea that customers want your product to “just [...]

One of the things I like to do on the blog is bring attention to those companies applying the principles of Enterprise Decision Management to deliver useful, smart enough systems. I recently came across Strategy DirectorTM from Stratagem Portfolio Services. This uses EDM to deliver analytics and strategy support for collections.
The product is built on [...]

Visual Numerics is a 100 person, privately held company that’s been around for a while - nearly 40 years - and yet is largely under the radar thanks to the size of other “analytics” companies. As the business world moves from BI to analytics it is sometimes finding that BI tools are really focused on [...]

Zementis has recently announced its ADAPA predictive analytics edition for the Amazon Elastic Compute Cloud. This essentially allows you to deploy PMML (Predictive Model Markup Language, an XML format for defining predictive analytic models) on the Amazon compute cloud. Based on their Enterprise Edition (which has PMML deployment, reporting and business rules (using Drools), this [...]

Just saw the announcement that Tibco is buying Insightful. Insightful has a range of data mining tools build on the open source R algorithms as well as some proprietary pieces. This means that Tibco now has a BPM environment, a rules/event processing one, Spotfire for visualization and data mining/predictive analytics development and deployment. In theory [...]

Tom Hudock had an interesting post - BI eclipsed by another technology - in which he linked to one of Neil’s great BI 2.0 articles. Tom argued that BI is being eclipsed by search-like interfaces and other more consumer-centric technologies. Like Tom I think that BI has come to mean, rightly or wrongly, reporting and [...]