22nd
April
2008
Analytics and the Oakland A’s (not that kind of analytics)
The Oakland Athletics Score with Mobile Coupons headlined an article about this new approach to delivering coupons. Reading this it seemed to me that this was an opportunity for the Oakland A’s, well known for their use of analytics in player selection, to bring analytics to bear on the marketing operations.
Mobile coupons are constrained in [...]
posted by James Taylor in Data Mining, Predictive Analytics, Retail | 0 Comments
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