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20th November 2008

In the coming recession put your customers first with decision management

James Taylor Posted by James Taylor

I was pointed to a post today on the topic of customer service (Another Day, Another Customer-Service Nightmare on the EconoWhiner) that pointed out that companies
need to provide quality service and quality customer service if they’re going to survive an economic downturn as severe as this one?
Now I am not going to pick on AOL [...]

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posted by James Taylor in Customer Experience, Decision Management | 0 Comments

28th October 2008

Hotwire.com Revenue Management

James Taylor Posted by James Taylor

Darren Koch presented on Hotwire.com’s use of ILOG business rules in revenue management. Summary:

Ongoing segmentation and optimization help businesses serve customers
Smart testing + flexibility = better service = higher profits
Continues to show ROI that is increasing over time

Hotwire.com was founded in 1999 to help travel partners (who invested) sell excess inventory without driving down prices [...]

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posted by James Taylor in Adaptive Control, Business Rules, Customer Experience, Travel & Entertainment | 1 Comment

15th October 2008

First Look - Chordiant’s Visual Business Director

James Taylor Posted by James Taylor

Today Chordiant announced their new Visual Business Director (CxVBD). I saw an early prototype of this some months back and got a more detailed look at the finished product at their recent Customer Advisory Board. I really like CxVBD as I think it shows the critical business value of externalizing decisions. I have yet to [...]

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posted by James Taylor in Business Intelligence, Business Strategy, Customer Experience, Decision Management, Innovation, Product News | 1 Comment

14th October 2008

Here’s how decision management delivers continuous strategy

James Taylor Posted by James Taylor

An old colleague of mine, Vaughn Merlin, had a really interesting post this week When Strategy Becomes Continuous. It’s a great post and he makes three key points:

IT strategy is not the point - it’s all about business strategy.
Much ’strategy’ effort is not very strategic.
Strategy formulation and execution are too loosely coupled.

He then quotes [...]

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posted by James Taylor in Business Agility, Business Strategy, Decision Management | 2 Comments

8th October 2008

Making BI more decision-centric

James Taylor Posted by James Taylor

My friend Kurt Schlegel at Gartner has just released a new report - Deliver Business Value With a BICC (BI Competency Center) Focused on Decision Making. In it he “identifies the steps required to evolve business intelligence (BI) beyond reporting measures, to making great decisions”. Like Kurt I believe that “Tying BI to the decision [...]

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posted by James Taylor in Business Intelligence, Decision Management | 0 Comments

11th September 2008

What if someone with a lower pay grade were to do this?

James Taylor Posted by James Taylor

Patrick Joseph Gauthier wrote a great post this week called “Business Process Reengineering: The Right Skills And Roles For The Task Will Save You Money” and I loved the question he suggests (that gave me the title for this post):
“what if someone with a lower pay grade were to do this?”
He goes on to make me [...]

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posted by James Taylor in Business Process Management, Decision Management | 1 Comment

10th September 2008

As content on demand grows, so must decision management

James Taylor Posted by James Taylor

The Conference Board recently announced strong growth in online content or content-on-demand. The press release can be summarized by this comment:
Fundamentally, consumers expect content to be available when they want it, and on the screen of their choice
This, of course, creates both a challenge and an opportunity for those providing content. The challenge is that [...]

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posted by James Taylor in Customer Experience, Decision Management, Media | 0 Comments

8th September 2008

Multi-Channel Marketing (Lessons from the CMO Summit #2)

James Taylor Posted by James Taylor

My second set of thoughts were prompted by notes on a presentation by the CMO of Walmart.com, Cathy Halligan. She began by noting that they no longer see a digital divide  - there is a big percentage overlap between their online and offline shoppers.In addition, online activities are increasingly influencing offline purchase patterns and [...]

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posted by James Taylor in Decision Management, Marketing, web 2.0 | 0 Comments

26th August 2008

Next generation direct marketing with decision management

James Taylor Posted by James Taylor

Elana Anderson had a great post on direct marketing while I was on vacation -Next Generation Campaign Management.
She starts off with three great principles:

Listen to all information provided by customers and prospects — both explicit and implied.
Understand past and present information to determine the best possible marketing action.
Communicate in a compelling, timely, and relevant manner.

All of [...]

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posted by James Taylor in Customer Experience, Data Mining, Decision Management, Marketing, Predictive Analytics | 1 Comment

20th August 2008

Using decision management for Governance, Risk and Compliance

James Taylor Posted by James Taylor

A reader asked me to blog about GRC - governance, risk and compliance - this week and, in particular, the difference between IT governance and true business governance or what is broadly known as GRC. I have been thinking about this and will write some more posts when I get back from vacation but, for [...]

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posted by James Taylor in Business Rules, Compliance, Decision Management, Reader Questions | 0 Comments