JT on EDM

LucidEra is an on-demand analytics company that seems to be growing fast, not least due to its integration with Salesforce.com through Appexchange. They sell mostly to mid size businesses with some departments at larger organizations. They emphasize simplicity, focused analytic applications and leveraging the CRM platforms companies already have.
I blogged about their first product before [...]

Had a briefing today from the folks at LucidEra about their new product releases (press releases here and here). I met them through their blog and I think this whole area of AaaS (Analytics as a Service, though that’s not the best acronym) is an interesting one. After all, if you think improving operational decisions [...]