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29th April 2008

Live from InterACT - Optimal Pricing

James Taylor Posted by James Taylor

Last full session today is Lisa Kart and Jean Zoch of Fair Isaac talking about optimal pricing - balancing profitability with competitiveness. Lisa’s focus, she says, is on what makes price optimization work. Price optimization is a very broad topic, even in financial services, but their focus is on being able to target price for [...]

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posted by James Taylor in Optimization | 0 Comments

4th March 2008

Here’s how one company is using EDM to improve healthcare

James Taylor Posted by James Taylor

Silverlink is an interesting company whose approach is to apply science to drive healthcare behaviors in a scalable manner. They made some announcements today at the Health 2.0 conference. I recently got a chance to speak with the CEO (Stan Nowak) and his team. Silverlink has 50 healthcare clients representing 150 million lives (including 9 [...]

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posted by James Taylor in Adaptive Control, Business Rules, Customer Experience, Decision Management, Healthcare, Predictive Analytics, Product News | 2 Comments