Predigy is a technology originally developed by Intelligent Results (founded in 2001) that was acquired by First Data in 2007. It was originally focused on the military (particularly on the analysis of unstructured data) but has subsequently moved into commercial applications. Predigy is now a decisioning platform with some applications in banking, collections, telecommunications [...]

CRM Daily had a nice little article on Customer Retention that reminded me of the example I often use for how the elements of decision management contribute to more effective customer retention decisions. Large organizations spend vast sums on retention - one bank, for instance, spends $1Bn annually - and retention is a perfect candidate [...]

I was chatting with someone the other day who shared a story of a European health insurer.  Their decision-making in claims looked only at the validity of the claim and nothing else. This of course created a situation where good (and very profitable customers) could be treated correctly but ineffectively - such as one member [...]

Two gentlemen from Deloitte presented Integrating Predictive Analytics and BRM to Improve Health Plan Member Experience. 80% of healthcare costs are incurred by 20% of members and traditionally the 20% get all the focus. Analytics and data mining get applied to claims, authorization, costs as a result. Segmentation focuses on the unprofitable and unhealthy. Increasingly [...]

Eric Siegel, who is chairing the new Predictive Analytics World show, presented on predictive analytics and business rules. Predictive analytics, says Eric, is a business intelligence technology that products a predictive score for each customer or prospect … and explanations thereof. These scores come from predictive models that are developed across your historical data. This [...]

Getting ready for my keynote and wanted to post a few quick things. Firstly other bloggers: Sandy Kemsley, Paul Vincent and Mike Kaviz are all here and are/will be posting. Here are the links I found so far:

Business Rules Forum: Vendor Panel
Business Rules Forum: Mixing Rules and Process
Business Rules Forum: Ron Ross keynote
Business Intelligence meets [...]

Graham Hill wrote a piece on Evidence-based CRM that focused on evidence-based CRM programs and it made me think about evidence-based CRM processes.
To me, evidence-based CRM means customer relationships, and thus customer treatments, that are based on evidence (data) and not judgment, hope, guesswork etc. It means

making offers that you have evidence this customer will [...]

An old colleague of mine, Vaughn Merlin, had a really interesting post this week When Strategy Becomes Continuous. It’s a great post and he makes three key points:

IT strategy is not the point - it’s all about business strategy.
Much ’strategy’ effort is not very strategic.
Strategy formulation and execution are too loosely coupled.

He then quotes [...]

My friend Kurt Schlegel at Gartner has just released a new report - Deliver Business Value With a BICC (BI Competency Center) Focused on Decision Making. In it he “identifies the steps required to evolve business intelligence (BI) beyond reporting measures, to making great decisions”. Like Kurt I believe that “Tying BI to the decision [...]

Karl let me know that the results from his survey are available - you can find them on the Rexer Analytics site - so I thought I would take a look and blog about them. Karl collected 348 responses from individuals in 44 countries and I found the results worth a read. A few highlights:

CRM/Marketing [...]