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Posts Tagged ‘Business Strategy’

7th November 2007

Using decision management to move marketing to the next level

James Taylor Posted by James Taylor

I always enjoy reading David Raab’s work and his recent post on marketing software was no exception. In The Next Big Leap for Marketing Software he makes a number of great points and I particularly like the steps he lays out for getting people on board. I have blogged before about the value of using [...]

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posted by James Taylor in Customer Experience, Data Mining, Decision Management, Marketing, Predictive Analytics | 0 Comments

16th October 2007

Boosting shareholder value with decision management

James Taylor Posted by James Taylor

Dave Dixon wrote a nice post a little while ago - Why You Should Care About Shareholder Value - and I have been mulling writing a response. Dave works at Provisdom and has recently started a blog there (despite being a fairly new blog, he has already written some interesting posts so check it out [...]

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posted by James Taylor in Business Strategy, Decision Management, Decision Yield | 0 Comments