Using decision management to move marketing to the next level
I always enjoy reading David Raab’s work and his recent post on marketing software was no exception. In The Next Big Leap for Marketing Software he makes a number of great points and I particularly like the steps he lays out for getting people on board. I have blogged before about the value of using [...]
Read moreposted by James Taylor in Customer Experience, Data Mining, Decision Management, Marketing, Predictive Analytics | 0 Comments


How to Deliver Competitive Advantage by Automating Hidden Decisions