Jeff Hammond’s theme for this presentation is that as enterprise experiment with web 2.0 some successful adoption patterns are emerging. There are three ways to look at web 2.0:

Enabling technologies
Flex, Air, Silverlight, XML, Ajax, cloud computing
Core applications
Blogs, wikis, social networks, tagging, rss, mashups built on these core technologies
Behavior shifts
Information workplaces, social computing, dynamic business applications, [...]

Erik Klein from the WebSphere Commerce group at IBM and Scott Young from a consultant. Erik started by discussing the inhibitors to moving to multi-channel and customer-centric. These include:

Siloed business units
Applications that don’t integrate or support multi-channel operations
Redundant data in multiple systems, no single version of the truth

The different domains - web, store and enterprise [...]