Stephan Chase of Marriott generated the third set of thoughts. He is working to make Marriott more customer-centric, in particular by employing predictive modeling to determine what customers are likely to do in the future while using results in marketing to create a learning organization. This is of course the heart and soul of decision [...]

A colleague attended the Aberdeen CMO Summit last week and took some great notes. I am going to have a couple of posts this week based on her notes. First up, some lessons from Paul DePodesta (of the Padres). Paul focused on some of the challenges of moving from judgmental to more analytic decision [...]

An old colleague asked me to explain a little about the difference between Complex Event Processing or CEP and decision management. In particular he referenced a recent series of articles by James Kobelius in which the last one (titled Really Happy in Real Time) discussed how “Complex event processing empowers the contact center to manage [...]

Analytics simplify data to amplify its value
This was a phrase I remember from my friends in the Fair Isaac R&D team. I have no idea if this is original or a well-known analytic quote but I like it. Think about it, most business users would say they want usable, actionable information not just data so [...]

A reader had an interesting question this week. As a comment to Using decision management to deliver intelligent business performance he asked “What makes a company ready?”. I suspect my closing line “The products are, mostly, ready. Whether companies are is another question…” prompted this.
So, what makes a company ready for enterprise decision management - [...]

Oracle Data Mining and Analytics: Data Mining in Action: Oracle Sales Prospector
Post about Oracle sales prospector on which I commented, wondering if this only worked fro manual review or if the insight could be injected into transactional decision making also.
(tags: oracle data mining sales predictive analytics)

Complex Event Processing (CEP) Blog » CEP vs. BRE - [...]

A reader sent me an interesting question after watching the ILOG seminar on scorecards and rules in which I participated earlier this week (recording of this rules and scorecards seminar is available). Here’s a summary of what he said:
One immediate comment I would have is that scorecarding seems to insert an extra unnecessary step. Rather [...]

I got a briefing last week from IBM as part of my researching of the IBM/ILOG acquisition (I blogged about this here). Back when I was at IMPACT it became clear that IBM was getting focused on events, rules and policies - they talked about Points of Agility, points in a business where variability is [...]

I got a briefing this week from my friends at Tibco about their Service Performance Manager product released a couple of months ago. The product is a big step along the road to what some call “autonomic computing” in that it provides dynamic and automated monitoring and correction of service levels in a service-oriented world.
The [...]

Steve Cranford of PwC wrote an interesting piece called Bringing Order to Chaos (brought to my attention by Alan over at Tibco) that made me think. Steve’s focus is on the next software suite for enterprises (something he calls an Intelligent Business Performance Platform) consisting of business intelligence, business process and business rules. Reading this [...]