I saw a post today on medical credit scoring that made me think I should post something about how credit scoring can be used in healthcare. Now saying that, of course, makes everyone nervous - are we talking about refusing people treatment because of their credit score? Why should financial questions like credit worthiness have [...]

Ed Garry of Oracle wrote a piece for Wall Street and Technology called Analytics Help Firms Turn Data Into Opportunity that I found last week. In it Ed talks about Real Time Decisioning platforms that “deliver both rules and predictive analytics to power solutions for real-time enterprise decision management”. Ed is, of course, correct though [...]

Transpromotional marketing - yes, another new phrase that I heard for the first time this week. Wooing Customers in a Weak Economy was the source - an article on 1:1. Chris Stone wrote the article and it talks about the need to use different channels to contact customers and to do so consistently and in [...]

Thanks to my friends at Bankwatch I heard today about eBank in Japan. The bank is described in this nice article on swiftcommunity.net. What struck me about this was the focus on complete automation of decision making - not just the processes and information colleciton, but the decision making itself. Is this the person they [...]

A: www.youtube.com/watch?v=1zDwIfSDQiE
(Falcon, by the way, is the name of Fair Isaac’s fraud detection product that combines a neural network - a form of predictive analytics - with business rules and dynamic profiles to make real-time decisions about credit card fraud).

Naumi Haque wrote this nice piece on The future of consumer banking and it struck me how many of the things she suggests, with which I agree, require a broad-based adoption of EDM.
For instance she suggests a single financial cockpit - she calls it a dashboard but she wants to be able to do things [...]

Some time ago I saw an article that discussed the 8Ps (4 old, 4 new) of Marketing. It seemed to me that decision making, especially operational/transactional decision making is critical to most of these Ps. Here, then, is my summary of the 8Ps and why decisions, and decision management, matter.
4 Ps

Product
You might think that [...]

The WSJ had a little piece today on personalization - Personalized Emails Are Creepy, Not Effective based on a study done some time ago but still very relevant in today’s market where companies are being told to personalize (including by me). Here are three quotes I think summarize the problem:
[there is a negative] response to [...]

Reading 1:1 today I saw a great story about Gulf Bank called Overcoming Customer Interaction Roadblocks. This bank has a problem because it’s customers can’t get mail. How does it address this? By using it’s ATMs as a delivery device for messages! Putting relevant, timely, personalized information on the ATM when you use it. No [...]

Dan Oneufer talked about the use of Intalio BPMS in Pennsylvania. The Pennsylvania Justice Network has been established a long time and manages many aspects of the state justice system. However the counties are not well integrated into this network. Allegheny County, his example, is about 10% of the state and pretty rural. It has [...]