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3rd July 2008

Using decision management to build loyalty and grow

James Taylor Posted by James Taylor

Three articles on loyalty caught my eye this week. First 1:1 had a nice piece on Loyalty Equals Growth for Sony. Sony is a company to which many people are already loyal so it was interesting to see that a formal loyalty program was still a priority for them. Talking about their combined CRM and [...]

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posted by James Taylor in Customer Experience, Decision Management | 0 Comments

1st July 2008

Book Review - The Best Service is No Service

James Taylor Posted by James Taylor

I just finished reading The Best Service is No Service: How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs and I can’t recommend it too highly.
This is a tremendous book laying out a systematic approach for better customer service. Predicated on the idea that customers want your product to “just [...]

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posted by James Taylor in Customer Experience, Decision Management | 1 Comment

1st July 2008

First Look - Strategy Director

James Taylor Posted by James Taylor

One of the things I like to do on the blog is bring attention to those companies applying the principles of Enterprise Decision Management to deliver useful, smart enough systems. I recently came across Strategy DirectorTM from Stratagem Portfolio Services. This uses EDM to deliver analytics and strategy support for collections.
The product is built on [...]

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posted by James Taylor in Decision Management, Product News | 0 Comments

30th June 2008

Here’s why to use decision management not just process management

James Taylor Posted by James Taylor

I have often posted on the need to combine decision management and process management but it seemed to me that recently I have seen more BPM writers talking about this. For instance the folks over on the ARIS blog posted BPM + BRM = Greater than the Sum of the Parts (talking about a webinar [...]

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posted by James Taylor in Business Process Management, Decision Management | 3 Comments

26th June 2008

How to address decision making challenges - optimism

James Taylor Posted by James Taylor

Optimism in one characteristic that it might see harsh to criticize. But take a look at this article on Accounting for the future. It makes a couple of interesting points. Firstly that the preparation of projections can be misleading and that an “inside view” - caused by developing a detailed plan, say - makes you [...]

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posted by James Taylor in Decision Management | 0 Comments

26th June 2008

4 more days to get a FREE iTouch

James Taylor Posted by James Taylor

Remember the 1st Enterprise Decision Management Summit and the 11th International Business Rules Forum ? October 26-30, 2008 at the Buena Vista Palace, Orlando FL. Don’t forget that as a reader of this blog we are able to offer you a special, one-time offer as an honorary member of the Friends and Family of the [...]

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posted by James Taylor in Business Rules, Data Mining, Decision Management, Events, Predictive Analytics | 0 Comments

25th June 2008

Event processing and decisioning are complementary

James Taylor Posted by James Taylor

My old friend Paul Vincent had an interesting post on Complex Event Processing - Aberdeen on Predictive Analytics & BI => CEP - in which he talked about some of the drivers for BI sounding a lot like complex event processing drivers/scenarios.
There is certainly event correlation in these examples but there is also a need [...]

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posted by James Taylor in Business Intelligence, Decision Management, Event Processing, Predictive Analytics | 1 Comment

24th June 2008

How to address decision making challenges - ownership

James Taylor Posted by James Taylor

I was settling down to write some more on the issue of how to deal with various kinds of decision making problem when I remembered that I, and my friends at Big Sky Thinking, had dealt with this before. Check out this post on decision making traps and this one on whether or not experts [...]

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posted by James Taylor in Customer Experience, Decision Management | 0 Comments

23rd June 2008

How to address decision making challenges - Peer Pressure

James Taylor Posted by James Taylor

This week I thought I would write some posts about how enterprise decision management can help address some of the very real challenges in decision making. First up is peer pressure. A friend sent me this article from the Sloan Review - Applying (and Resisting) Peer Influence -and a couple of key concepts are clear [...]

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posted by James Taylor in Decision Management | 0 Comments

20th June 2008

Buying predictive analytics like books - Zementis ADAPA

James Taylor Posted by James Taylor

Zementis has recently announced its ADAPA predictive analytics edition for the Amazon Elastic Compute Cloud. This essentially allows you to deploy PMML (Predictive Model Markup Language, an XML format for defining predictive analytic models) on the Amazon compute cloud. Based on their Enterprise Edition (which has PMML deployment, reporting and business rules (using Drools), this [...]

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posted by James Taylor in Decision Management, Predictive Analytics, Product News, SaaS | 0 Comments