JT on EDM

Scott had a great article on segmentation and personas this week that is a nice, quick read. I think the use of analytics in persona design can make a big difference (as I have noted before) and that decision management can use good customer segmentation as a first step towards extreme personalization.
If you are not [...]

Nice to see support for PMML (Predictive Model Markup Language) continuing to expand with the recent announcement of support from Pentaho. Support for standards like this is important in decision management as a number of products will typically need to be used in combination to build decision management solutions.

Elana Anderson had a great post on direct marketing while I was on vacation -Next Generation Campaign Management.
She starts off with three great principles:

Listen to all information provided by customers and prospects — both explicit and implied.
Understand past and present information to determine the best possible marketing action.
Communicate in a compelling, timely, and relevant manner.

All of [...]

PMML - The Predictive Modeling Markup Language - is the primary XML format for describing predictive analytic models so that a modeling tool can share a model with either another modeling tool or, more usefully, with a deployment environment. The folks over at KDNuggets recently ran a poll asking their readers about their use of [...]

Transpromotional marketing - yes, another new phrase that I heard for the first time this week. Wooing Customers in a Weak Economy was the source - an article on 1:1. Chris Stone wrote the article and it talks about the need to use different channels to contact customers and to do so consistently and in [...]

Version 17? Yes, SPSS has been at this a while. Today they announced version 17 of their Statistics package. While this has some new features to handle more data and some improved asset management (an analytic repository), the big features are really about bringing more business users into the analytic fold. One feature in this [...]

Neil and I caught up with Expert System, a Semantic Intelligence company, last week to discuss their Cogito product. Expert System is based in Italy, has 145 employees and originally worked on spell checkers for Microsoft. While they have a lot of business in Europe they are now growing in the US. Their core pitch [...]

Visual Numerics is a 100 person, privately held company that’s been around for a while - nearly 40 years - and yet is largely under the radar thanks to the size of other “analytics” companies. As the business world moves from BI to analytics it is sometimes finding that BI tools are really focused on [...]

Remember the 1st Enterprise Decision Management Summit and the 11th International Business Rules Forum ? October 26-30, 2008 at the Buena Vista Palace, Orlando FL. Don’t forget that as a reader of this blog we are able to offer you a special, one-time offer as an honorary member of the Friends and Family of the [...]

Just saw the announcement that Tibco is buying Insightful. Insightful has a range of data mining tools build on the open source R algorithms as well as some proprietary pieces. This means that Tibco now has a BPM environment, a rules/event processing one, Spotfire for visualization and data mining/predictive analytics development and deployment. In theory [...]