I just finished presenting at the SOA Symposium and if you are interested in my presentation you can find it on slideshare.
Previous in series Next in series

Scott Sehlhorst (with whom I have presented and about whom I have written before) had a great post this week called Hidden Business Rule Example. Scott walks through some analysis of a process and shows how finding hidden decisions within that process can really inform how you think about the systems and processes you need. [...]

Stephan Chase of Marriott generated the third set of thoughts. He is working to make Marriott more customer-centric, in particular by employing predictive modeling to determine what customers are likely to do in the future while using results in marketing to create a learning organization. This is of course the heart and soul of decision [...]

Transpromotional marketing - yes, another new phrase that I heard for the first time this week. Wooing Customers in a Weak Economy was the source - an article on 1:1. Chris Stone wrote the article and it talks about the need to use different channels to contact customers and to do so consistently and in [...]

When I talk to folks about decision management they sometimes seem intimidated by the complexity of the problem and the sophistication of organizations that have invested heavily in the approach. Here, then, are some thoughts to help you get started.

Begin - even if the first version is not perfect or even close.
Automate the decision even [...]

Paul Daro was next giving some detail around the new architecture (introduced by Bernhard Nann). A number of trends were identified first:

Clearly the move to a collection of services from monolithic applications has fundamentally changed the relationship of vendors to customers - now more about delivering services that can be fitted in to an overall [...]

Next up Discover and Fair Isaac talking about Discover’s Enterprise Decision Management initiative. Dave Wodall from Discover co-presented with Xun Shao of Fair Isaac. Discover use Blaze Advisor (rules), Model Builder (analytics) and Decision Optimizer (portfolio optimization). Discover was launched in 1985 and, like Amex, has both the network and the consumer relationship. 50M members, [...]

After lunch I joined the Insurance track and listened to Don Light of Celent (who wrote this nice paper some time ago) and Mike Gordon of Fair Isaac. Mike started and his first slide was headlined “survival of the fittest” which seems like the right headline! There is clearly a lot on in insurance these [...]

I started with an interesting breakfast this morning with Ian Ayres and Larry Rosenberger. Ian is the author of Super Crunchers (reviewed here in the wiki) and Larry is a research fellow and ex-CEO of Fair Isaac. The two of them were great conversationalists and we ranged across randomized testing (adaptive control), the power of [...]

Paul Haley wrote an interesting piece last week on Adaptive Decision Management. This is a really good piece and I highly recommend it. I do have a couple of things to add, however.
While Paul is correct that Fair Isaac did not talk about “decision management” until after the HNC merger, Fair Isaac had a long [...]