JT on EDM

David Griffith from CUNA Mutual Group talked about predictive analytics in a B2B environment. CUNA targets credit unions and cooperatives and their members with software and insurance products. CUNA Mutual needed to acquire new credit union accounts for direct insurance products - credit unions who sign up can offer a full range of insurance products [...]

Stuart Crawford from Fair Isaac’s R&D group presented on New Approaches to Creating, Simplifying and Visualizing Rules. While decision trees can be very clear, they can also become very complex. His group has been working on algorithms for simplifying decision trees. Because decision trees often have repeating sub-trees - pieces of the tree that are [...]

Two gentlemen from Deloitte presented Integrating Predictive Analytics and BRM to Improve Health Plan Member Experience. 80% of healthcare costs are incurred by 20% of members and traditionally the 20% get all the focus. Analytics and data mining get applied to claims, authorization, costs as a result. Segmentation focuses on the unprofitable and unhealthy. Increasingly [...]

Michele Edelman of Discover presented on Building Blocks of Decision Management: “Tools to Rule”. Michele spends a lot of time educating people inside Discover and her team use sources like McKinsey to show executives why EDM matters. For instance, a report on top 10 macro-economic trends:

Centers of economic activity will shift profoundly not just globally [...]

Day 3 starts early - 8am for the first session. The Expo closed yesterday and today will be just content. Yesterday was an interesting day with lots of discussion among the attendees of the Oracle acquisition of Haley. Here are the blog posts I found for yesterday

2008 Business Rules Forum - Day 1
2008 Business [...]

Well after SAP bought YASU and IBM bought ILOG everyone figured Oracle had to move and they did today, buying Haley. Interestingly the announcement seemed focused more on software for government agencies than on rules as part of Oracle’s platform so perhaps there is more to come regarding rules in Fusion.
Interesting times.

Eric Siegel, who is chairing the new Predictive Analytics World show, presented on predictive analytics and business rules. Predictive analytics, says Eric, is a business intelligence technology that products a predictive score for each customer or prospect … and explanations thereof. These scores come from predictive models that are developed across your historical data. This [...]

Jan presented on Rules in tables, spreadsheets and diagrams: Towards High Definition Communication. Decision tables are ways to represent sets of rules and there are many ways to represent sets of rules including trees and graphs. Some ways of representing rules are clearer than others and some are better for validation of the rules. You [...]

Getting ready for my keynote and wanted to post a few quick things. Firstly other bloggers: Sandy Kemsley, Paul Vincent and Mike Kaviz are all here and are/will be posting. Here are the links I found so far:

Business Rules Forum: Vendor Panel
Business Rules Forum: Mixing Rules and Process
Business Rules Forum: Ron Ross keynote
Business Intelligence meets [...]

Chubb has been working with Blaze Advisor to automate a number of decisions. They began with specialty lines underwriting (automated renewals), claims severity calculation and work queue assignment. Current focus is on integrating predictive models and some legacy modernization.
The automated renewals project reduced the time to make renewal rule changes from 3-6 months of IT [...]