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Archive for August, 2008

28th August 2008

Shameless Commerce - Coming to Europe

James Taylor Posted by James Taylor

I am going to be in Europe in October and I am looking to productively fill a couple of days in my schedule. I am available Friday the 3rd, Monday the 6th and possibly Wednesday the 8th. If you are based in the London - Paris - Brussels - Munich - Frankfurt area and are [...]

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posted by James Taylor in James Taylor, News | 0 Comments

27th August 2008

A reader asks - what makes a company ready (for EDM)?

James Taylor Posted by James Taylor

A reader had an interesting question this week. As a comment to Using decision management to deliver intelligent business performance he asked “What makes a company ready?”. I suspect my closing line “The products are, mostly, ready. Whether companies are is another question…” prompted this.
So, what makes a company ready for enterprise decision management - [...]

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posted by James Taylor in Decision Management, Reader Questions | 0 Comments

27th August 2008

links for 2008-08-27

James Taylor Posted by James Taylor

Oracle Data Mining and Analytics: Data Mining in Action: Oracle Sales Prospector
Post about Oracle sales prospector on which I commented, wondering if this only worked fro manual review or if the insight could be injected into transactional decision making also.
(tags: oracle data mining sales predictive analytics)

Complex Event Processing (CEP) Blog » CEP vs. BRE - [...]

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posted by James Taylor in Links | 0 Comments

26th August 2008

Next generation direct marketing with decision management

James Taylor Posted by James Taylor

Elana Anderson had a great post on direct marketing while I was on vacation -Next Generation Campaign Management.
She starts off with three great principles:

Listen to all information provided by customers and prospects — both explicit and implied.
Understand past and present information to determine the best possible marketing action.
Communicate in a compelling, timely, and relevant manner.

All of [...]

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posted by James Taylor in Customer Experience, Data Mining, Decision Management, Marketing, Predictive Analytics | 1 Comment

26th August 2008

Neil Speaking at Brainstorm San Francisco

James Taylor Posted by James Taylor

Neil has a new speaking gig - he is going to be speaking at Brainstorm San Francisco on “Applying Decision Management to Make Process Simpler, Smarter and More Agile”, October 1st in the morning. You can find the agenda here and register here.

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posted by James Taylor in Events, Neil Raden | 0 Comments

25th August 2008

SOA Survey for you

James Taylor Posted by James Taylor

A student of Information Systems for Business Performance at University College Cork, Ireland is investigating how SOA can influence the IT capability of a firm and to what extent this strategy can become a major initiative for changing the underlying business approach of an organization. I offered to post the survey which should take no longer [...]

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posted by James Taylor in SOA | 0 Comments

21st August 2008

Here’s why decision management matters to mobile marketing

James Taylor Posted by James Taylor

Ginger Conlon had a little piece on mobile marketing that caught my eye. This post highlighted the growing importance of mobile devices as both a customer support channel and as a marketing vehicle. I completely agree with this assessment but I think it means that, for both customer service and marketing, we will have to [...]

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posted by James Taylor in Decision Management, Marketing | 0 Comments

20th August 2008

Using decision management for Governance, Risk and Compliance

James Taylor Posted by James Taylor

A reader asked me to blog about GRC - governance, risk and compliance - this week and, in particular, the difference between IT governance and true business governance or what is broadly known as GRC. I have been thinking about this and will write some more posts when I get back from vacation but, for [...]

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posted by James Taylor in Business Rules, Compliance, Decision Management, Reader Questions | 0 Comments

19th August 2008

Using Decision Management to power the call center of the future

James Taylor Posted by James Taylor

Chris Skinner wrote a nice little piece on the Future Call Center over on the swift community. He had some nice examples, though he was focused on how the future call center might be using video. What struck me, though, was that decision making is critical to his example. Neither the avatar nor the video-linked [...]

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posted by James Taylor in Customer Experience, Decision Management, Event Processing, Event-Driven Architecture, Financial Services | 0 Comments

18th August 2008

Here’s one way to institutionalize great service

James Taylor Posted by James Taylor

David Rance had a nice piece on CustomerThink called Great Service Has to Be Institutionalized if It Is to Become the Norm. In this post he identifies decision making as important, which I think is true. Now his focus is on culture (very important) but mine is different. What if you used your systems to [...]

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posted by James Taylor in Customer Experience, Decision Management | 0 Comments