JT on EDM

I am going to be in Europe in October and I am looking to productively fill a couple of days in my schedule. I am available Friday the 3rd, Monday the 6th and possibly Wednesday the 8th. If you are based in the London - Paris - Brussels - Munich - Frankfurt area and are [...]

A reader had an interesting question this week. As a comment to Using decision management to deliver intelligent business performance he asked “What makes a company ready?”. I suspect my closing line “The products are, mostly, ready. Whether companies are is another question…” prompted this.
So, what makes a company ready for enterprise decision management - [...]

Oracle Data Mining and Analytics: Data Mining in Action: Oracle Sales Prospector
Post about Oracle sales prospector on which I commented, wondering if this only worked fro manual review or if the insight could be injected into transactional decision making also.
(tags: oracle data mining sales predictive analytics)

Complex Event Processing (CEP) Blog » CEP vs. BRE - [...]

Elana Anderson had a great post on direct marketing while I was on vacation -Next Generation Campaign Management.
She starts off with three great principles:

Listen to all information provided by customers and prospects — both explicit and implied.
Understand past and present information to determine the best possible marketing action.
Communicate in a compelling, timely, and relevant manner.

All of [...]

Neil has a new speaking gig - he is going to be speaking at Brainstorm San Francisco on “Applying Decision Management to Make Process Simpler, Smarter and More Agile”, October 1st in the morning. You can find the agenda here and register here.

A student of Information Systems for Business Performance at University College Cork, Ireland is investigating how SOA can influence the IT capability of a firm and to what extent this strategy can become a major initiative for changing the underlying business approach of an organization. I offered to post the survey which should take no longer [...]

Ginger Conlon had a little piece on mobile marketing that caught my eye. This post highlighted the growing importance of mobile devices as both a customer support channel and as a marketing vehicle. I completely agree with this assessment but I think it means that, for both customer service and marketing, we will have to [...]

A reader asked me to blog about GRC - governance, risk and compliance - this week and, in particular, the difference between IT governance and true business governance or what is broadly known as GRC. I have been thinking about this and will write some more posts when I get back from vacation but, for [...]

Chris Skinner wrote a nice little piece on the Future Call Center over on the swift community. He had some nice examples, though he was focused on how the future call center might be using video. What struck me, though, was that decision making is critical to his example. Neither the avatar nor the video-linked [...]

David Rance had a nice piece on CustomerThink called Great Service Has to Be Institutionalized if It Is to Become the Norm. In this post he identifies decision making as important, which I think is true. Now his focus is on culture (very important) but mine is different. What if you used your systems to [...]