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15th July 2008

Q: What do you get when you cross EDM and a raptor?

James Taylor Posted by James Taylor
Categories: Business Rules, Decision Management, Financial Services, Predictive Analytics

A: www.youtube.com/watch?v=1zDwIfSDQiE

(Falcon, by the way, is the name of Fair Isaac’s fraud detection product that combines a neural network - a form of predictive analytics - with business rules and dynamic profiles to make real-time decisions about credit card fraud).

This entry was posted by James Taylor on Tuesday, July 15th, 2008 at 7:39 am and is filed under Business Rules, Decision Management, Financial Services, Predictive Analytics.
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There are currently 2 responses to “Q: What do you get when you cross EDM and a raptor?”

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  1. 1 On July 16th, 2008, Mike said:

    Hi James,

    The falcon youtube video posting was amusing, however, why was there was no reference to Fair Isaac in the advert?

    Best regards,

    Mike

  2. 2 On July 16th, 2008, James Taylor said:

    Mike
    I don’t remember the exact reasoning but the ad was targeted at consumers (who don’t deal with Fair Isaac in Australia for anything as far as I know). From a marketing perspective it was good for Fair Isaac as it made other banks think about Falcon (and they all knew who made Falcon Fraud Manager).
    JT

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