Archive for July 7th, 2008

7th July 2008

Here’s why decisions matter to the 8 Ps of Marketing

Some time ago I saw an article that discussed the 8Ps (4 old, 4 new) of Marketing. It seemed to me that decision making, especially operational/transactional decision making is critical to most of these Ps. Here, then, is my summary of the 8Ps and why decisions, and decision management, matter.
4 Ps

Product
You might think that [...]

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posted by James Taylor in Business Rules, Customer Experience, Decision Management, Marketing, Optimization, Predictive Analytics, web 2.0 | 1 Comment