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	<title>Comments on: Old Way, EDM way returns</title>
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	<link>http://smartenoughsystems.com/wp/2008/05/27/old-way-edm-way-returns/</link>
	<description>Delivering competitive advantage with smarter systems through automating decisions</description>
	<pubDate>Fri, 21 Nov 2008 11:55:27 +0000</pubDate>
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		<title>By: Book Review - The Best Service is No Service &#187; Smart (Enough) Systems, the blog</title>
		<link>http://smartenoughsystems.com/wp/2008/05/27/old-way-edm-way-returns/#comment-10503</link>
		<dc:creator>Book Review - The Best Service is No Service &#187; Smart (Enough) Systems, the blog</dc:creator>
		<pubDate>Wed, 02 Jul 2008 01:17:33 +0000</pubDate>
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		<description>[...] Many organizations have a lot of contact information and if you are going to make it easier to contact yourself (something the book recommends) then you need smarter ways to present the right contact information. For instance you might use a smarter system to present the right phone number, return address or email or replace an overly complex IVR like the example they gave that had options to navigate to one of 1,000 correct numbers! I discussed an example in this story. [...]</description>
		<content:encoded><![CDATA[<p>[...] Many organizations have a lot of contact information and if you are going to make it easier to contact yourself (something the book recommends) then you need smarter ways to present the right contact information. For instance you might use a smarter system to present the right phone number, return address or email or replace an overly complex IVR like the example they gave that had options to navigate to one of 1,000 correct numbers! I discussed an example in this story. [...]</p>
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