There are currently 3 responses to “Live from Forrester - Your Role in Business Innovation”

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1. 1 On May 21st, 2008, Are You as Smart as a CXO? | IT's About Uptime - The StackSafe Blog said:

   [...] Why the importance of innovation? After all, once you’ve found a working formula, does it pay to introduce risk? CXOs must keep organizations together, moving toward goals, working as a team (process, guidelines, best practices…) - but they also realize, as this list shows, that innovation helps them stay ahead of the pack. A tough balancing act, but a subject to be covered in depth this week at Forrester’s Forum. [...]

2. 2 On May 21st, 2008, Dave Wright said:

   “continually creating a desired future “… really? getting a little new age-like for me….and I don’t think the definition of Business Transformation should have the word ‘transforming’ in it. I would like to see a little on what characteristics of a process are actually changed that indicates transformation.

3. 3 On May 23rd, 2008, Mike Gilpin said:

   ?

   Dave, I agree that that definition of innovation (which is from John Kao) is “new age-y.” I used it in my session as one of several definitions out there, which I compared and contrasted (and criticized, lightly), in the build up to giving Forrester’s definition, which is:
    
   Business innovation = Transforming a business process, market offering, or business model to boost value and impact for the enterprise, customers, or partners
   To parse this a bit:
   – The subject of the transformation can be a business process, a market offering, and/or a business model
   – To qualify as business innovation, it has to deliver business value, and have measurable impact
   – The beneficiary of this value can be the enterprise (typically via its employees), its customers, or its business partners.
   Pretty concrete and non-squishy definition, I think.
    
    

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