Tom Jesionowski recently published an article on TDAN about The Prime Business Decision Loop. Tom had sent me a copy in advance to look over and I thought I would blog about it and publish my comments as I think he has made a valuable contribution to the discussion around decision making with the loop.
I [...]

Two articles caught my eye yesterday - Robert Nascenzi wrote an article “Real-Time Segmentation Levels the Playing Field” over on Destination CRM while Jeremy Nedelka wrote “The Ultimate Personalized Marketing” over on 1:1. Both articles focusing me in on what I have called “extreme personalization”. Jeremy’s article was a cute story about a school targeting [...]