Comments on: It’s lovely but it’s not decision management http://smartenoughsystems.com/wp/2008/04/03/its-lovely-but-its-not-decision-management/ Delivering competitive advantage with smarter systems through automating decisions Thu, 20 Nov 2008 15:27:24 +0000 http://wordpress.org/?v=2.5.1 By: Dave Wright http://smartenoughsystems.com/wp/2008/04/03/its-lovely-but-its-not-decision-management/#comment-9486 Dave Wright Sun, 06 Apr 2008 03:02:45 +0000 http://smartenoughsystems.com/wp/?p=330#comment-9486 True enough, I was embellishing a bit. What I did find interesting was some "human resource" decisions the Red Sox made. James' stats say a players prime is age 25 to 29, so the team let 2 highly thought of players leave after their Series win, Johnny Damon and Pedro Martinez, because they were or would soon be past that age group. Most baseball people thought the Sox were nuts, but they won again without those players... So yes, BI and analytics were the real topics here...but I still like those above non-game decisions... Another different angle would be if/how baseball teams are adopting more operational analytics and such in their more common business activities, especially marketing and actual ticket sales. I go to only a few Blue Jay games each year, so I do tend to buy the best seats I can to enjoy those limited outings, and I buy through the team website. Well, I now have a personal ticket "agent" who contacts me a few times a year to see if I am looking for tickets, plus get more automated mailings... so someone or something is paying attention to me as a customer. True enough, I was embellishing a bit. What I did find interesting was some “human resource” decisions the Red Sox made. James’ stats say a players prime is age 25 to 29, so the team let 2 highly thought of players leave after their Series win, Johnny Damon and Pedro Martinez, because they were or would soon be past that age group. Most baseball people thought the Sox were nuts, but they won again without those players…

So yes, BI and analytics were the real topics here…but I still like those above non-game decisions…

Another different angle would be if/how baseball teams are adopting more operational analytics and such in their more common business activities, especially marketing and actual ticket sales. I go to only a few Blue Jay games each year, so I do tend to buy the best seats I can to enjoy those limited outings, and I buy through the team website. Well, I now have a personal ticket “agent” who contacts me a few times a year to see if I am looking for tickets, plus get more automated mailings… so someone or something is paying attention to me as a customer.

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