http://smartenoughsystems.com/wp/2008/01/17/using-edm-to-personalize-your-business/ Delivering competitive advantage with smarter systems through automating decisions Sat, 30 Aug 2008 11:11:53 +0000 http://wordpress.org/?v=2.5.1 http://smartenoughsystems.com/wp/2008/01/17/using-edm-to-personalize-your-business/#comment-10597 Analytics turn data into opportunity (article) » Smart (Enough) Systems, the blog Mon, 21 Jul 2008 21:02:28 +0000 http://smartenoughsystems.com/wp/2008/01/17/using-edm-to-personalize-your-business/#comment-10597 [...] Ed makes lots of good points in the article although he says one thing that might surprise readers of this blog. He says “A central component of enterprise decision management is communicating with sales targets based on their preferences”. Well, clearly enterprise decision management is not only about sales and marketing but even when you consider EDM only in that context it might seem strange to describe preferences as a central component. But think about it for a moment and it makes sense - preferences on the part of a customer or prospect are rules about how they want to be treated. Managing these rules along with the rules that are driven by regulation or policy or mined from your data makes perfect sense. While I am not sure I would describe it as a “central” component it is clearly important as I have said before when discussing personalization. [...] [...] Ed makes lots of good points in the article although he says one thing that might surprise readers of this blog. He says “A central component of enterprise decision management is communicating with sales targets based on their preferences”. Well, clearly enterprise decision management is not only about sales and marketing but even when you consider EDM only in that context it might seem strange to describe preferences as a central component. But think about it for a moment and it makes sense - preferences on the part of a customer or prospect are rules about how they want to be treated. Managing these rules along with the rules that are driven by regulation or policy or mined from your data makes perfect sense. While I am not sure I would describe it as a “central” component it is clearly important as I have said before when discussing personalization. [...]

]]> http://smartenoughsystems.com/wp/2008/01/17/using-edm-to-personalize-your-business/#comment-9796 Here’s how you can deliver extreme personalization » Smart (Enough) Systems, the blog Fri, 02 May 2008 15:21:24 +0000 http://smartenoughsystems.com/wp/2008/01/17/using-edm-to-personalize-your-business/#comment-9796 [...] is a topic on which I have written before and one on which I am sure I will write again. The way to use analytics to deliver a great customer [...] [...] is a topic on which I have written before and one on which I am sure I will write again. The way to use analytics to deliver a great customer [...]

]]> http://smartenoughsystems.com/wp/2008/01/17/using-edm-to-personalize-your-business/#comment-9193 Here’s another perspective on customer experience management | Smart (Enough) Systems, the blog Fri, 07 Mar 2008 22:23:57 +0000 http://smartenoughsystems.com/wp/2008/01/17/using-edm-to-personalize-your-business/#comment-9193 [...] products and experiencesPersonalization is a key benefit of using EDM to focus on customer treatment [...] [...] products and experiencesPersonalization is a key benefit of using EDM to focus on customer treatment [...]

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