Comments on: How decision management fits with key 2008 technologies http://smartenoughsystems.com/wp/2007/10/15/how-decision-management-fits-with-key-2008-technologies/ Delivering competitive advantage with smarter systems through automating decisions Sun, 07 Sep 2008 07:05:13 +0000 http://wordpress.org/?v=2.5.1 By: Jeff Zabin http://smartenoughsystems.com/wp/2007/10/15/how-decision-management-fits-with-key-2008-technologies/#comment-292 Jeff Zabin Thu, 08 Nov 2007 16:33:28 +0000 http://smartenoughsystems.com/wp/2007/10/15/how-decision-management-fits-with-key-2008-technologies/#comment-292 James - Thanks for your mention of my article on how precision marketing, an application of decision management, can enable environmentally responsible business practices by driving more precise, lower volume direct mail soliciations. It's an important issue and one that I've been championing in the hope of driving increased industry awareness - e.g., here's an interview I did on the topic in BtoB - http://www.btobonline.com/apps/pbcs.dll/article?AID=/20070604/FREE/70601042 I've also taken up the cause as a Research Fellow at the Aberdeen Group - i.e., here's an "analyst insight" report I just published, which discusses the importance of customer data management in the context of green marketing and also the DMA's new Green 15 initiative, which will hopefully help advance the cause. "Customer Data Management: For Direct Marketers, It's the Key to Going Green" http://www.aberdeen.com/summary/report/perspective/4567-AI-key-going-green.asp I plan to do a full-blown benchmark report on the topic early in the new year. Stay tuned... and keep up the good work! James - Thanks for your mention of my article on how precision marketing, an application of decision management, can enable environmentally responsible business practices by driving more precise, lower volume direct mail soliciations. It’s an important issue and one that I’ve been championing in the hope of driving increased industry awareness - e.g., here’s an interview I did on the topic in BtoB -

http://www.btobonline.com/apps/pbcs.dll/article?AID=/20070604/FREE/70601042

I’ve also taken up the cause as a Research Fellow at the Aberdeen Group - i.e., here’s an “analyst insight” report I just published, which discusses the importance of customer data management in the context of green marketing and also the DMA’s new Green 15 initiative, which will hopefully help advance the cause.

“Customer Data Management: For Direct Marketers, It’s the Key to Going Green”
http://www.aberdeen.com/summary/report/perspective/4567-AI-key-going-green.asp

I plan to do a full-blown benchmark report on the topic early in the new year. Stay tuned… and keep up the good work!

]]> By: Gary Cokins http://smartenoughsystems.com/wp/2007/10/15/how-decision-management-fits-with-key-2008-technologies/#comment-18 Gary Cokins Wed, 17 Oct 2007 16:52:39 +0000 http://smartenoughsystems.com/wp/2007/10/15/how-decision-management-fits-with-key-2008-technologies/#comment-18 Jim, I appreciate your recent reply to my blog about shareholder wealth creation. As an ex-CFO type in industry who constantly fiddled around with what-if scenario playing of a DuPont decomposition model of income and balance sheet statements from MBA school days, here's my big revelation. It starts with interactions with customers. I was never looking at that spending level variable. Let's see how the accounting community wakes up to this. Jim,

I appreciate your recent reply to my blog about shareholder wealth creation.

As an ex-CFO type in industry who constantly fiddled around with what-if scenario playing of a DuPont decomposition model of income and balance sheet statements from MBA school days, here’s my big revelation. It starts with interactions with customers. I was never looking at that spending level variable. Let’s see how the accounting community wakes up to this.

]]> By: Enterprise Decision Management - a Weblog http://smartenoughsystems.com/wp/2007/10/15/how-decision-management-fits-with-key-2008-technologies/#comment-14 Enterprise Decision Management - a Weblog Mon, 15 Oct 2007 16:13:54 +0000 http://smartenoughsystems.com/wp/2007/10/15/how-decision-management-fits-with-key-2008-technologies/#comment-14 <strong>Feed and URL updates...</strong> (Post by Guest Author, James Taylor)This week marks something of a transition for me and for the blog. I am going to become a guest author here on the Fair Isaac EDM blog - look for me to blog about... Feed and URL updates…

(Post by Guest Author, James Taylor)This week marks something of a transition for me and for the blog. I am going to become a guest author here on the Fair Isaac EDM blog - look for me to blog about…

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