JT on EDM

“The book is more than a primer and handbook, it is an instruction manual that can be used collaboratively by both sides of the organization. The business-oriented sections of the book justify and explain the need for the technical requirements, which ought to make for constructive leadership and better decisions that are understood throughout the process by all parties. An ambitious dive into a complicated topic, Smart (Enough) Systems delivers a big menu of valuable opportunities balanced by the pragmatism of the authors’ experience. I could immediately relate the advice in this book to the experiences of the corporations I talk to on a daily basis.”

Jim Ericson, Editorial Director, DM Review, BI Review Magazines